About

Less noise, better decisions

We built NFF after years of watching smart investors drown in opinions and miss what truly moves markets — flows, policy, and positioning.

Our goal is simple: turn complex market signals into a clear, repeatable routine you can trust.

How we work

Evidence over ego. Process over predictions. We translate market signals into clear scenarios and levels, so decisions are faster, calmer, and consistently repeatable.

Data-first

We start with verifiable data — flows, CTA positioning, policy, and liquidity — not opinions. Every insight maps back to a real, measurable input.

Scenario Playbooks

Every idea is framed as Base, Bull, or Bear, with triggers, invalidations, and ranges. You always know what matters, when, and why.

Time Discipline

Each brief is built for quick, focused reading — just 7 minutes. Fixed structure and consistent visuals reduce noise and build confidence through routine.

Built by Idan Gez

No Filter Finance was founded by Idan Gez, a finance and technology professional who builds research systems for understanding global markets.
Idan combines macro research, equity analysis, market data, and product thinking to turn fragmented financial information into a clear decision-making framework. His focus is on identifying the forces that
actually move markets - liquidity, policy, positioning, ﬂows, earnings, valuation, sentiment, and price action - and connecting them into a practical research process.
No Filter Finance was created after years of analyzing markets, building fnancial research workﬂows, and working with a paying audience that needed sharper market context without the noise of generic
commentary.
The platform is designed to bring institutional-style thinking into a clear, accessible format: what changed, why it matters, what the market is pricing, where the risks are building, and what investors should monitor next.
Idan’s approach is grounded in structure, evidence, and repeatability. The objective is not to chase headlines or make bold predictions, but to help readers understand the market environment with more
clarity and discipline.
No Filter Finance exists for people who take markets seriously and want a better way to separate signal from noise.